Tennessee High School Esports

Alliance Sport Marketing + Tennessee National Guard

December 2020 - June 2021

Fortnite, Apex Legends, Super Smash Bros Ultimate, Call of Duty: Black Ops Cold War, Rocket League, Minecraft, Others


We supported the Tennessee National Guard in developing a high school esports program for students in Tennessee. We built and operated a multi-game monthly tournament alongside moderating and maintaining a community Discord, regularly consulting with the client to ensure the best event possible. We also produced a school vs school livestream event in March featuring 8 high school teams from around the state. For this stream, we produced all the broadcast assets, including a custom Rocket League overlay and 3D virtual sets.


100+ Students Registered For Events
800+ Member Community
37 Average viewers for first stream


Tournament Administration
Discord Server Creation and Maintenance
Player Support
Graphic Design (Broadcast Assets and Event Graphics)
Broadcast Production
Talent Management